Products in the past had been promoted by popular bodybuilders with extremely questionable benefits, for example Arnold Schwarzeneger was used to back up gimmicky products. The low value merchandise came with extremely deceptive claims like: ‘I put 2 full inches on my arms 3 inches on my chest and trimmed 4 inches off my waist in just 7 weeks’ just to put the price up. The bodybuilders advertising the products did not care much. They were getting paid and badly needed the promotion for themselves. Bodybuilders have been putting their health, integrity and eventually life at risk while their sponsors make profit.