Conventional treatment for dog itchy skin is very often the use of oral and/or topical corticosteroids to stop the inflammation and the itch, and antibiotics to treat secondary bacterial skin infections brought on by the dog's constant biting, chewing, and licking. While these medications appear to be effective and even "magically" - steroids usually bring about relief within 24-48 hours - don't be fooled! The relief is temporary; once the medications are discontinued, the symptoms return. The problem is, these medications only provide symptomal relief without addressing the underlying factor that causes the itching.
I no longer give our dogs flax seed; I’ll have to update this post. Today, I give our dogs Bonnie & Clyde fish oil and a digestive supplement called FullBucket. Those supplements combined with a raw food diet cured Rodrigo’s itchy paws about 99%. When his paws are bothering him, I wipe them down with a 50/50 mixture of organic apple cider vinegar and water, dry them off, and massage coconut oil onto them. I only do the coconut oil part when we’re turning in for the night and he won’t be going outside again.